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Picks Fruit Juice was a self initiated project of designing fruit juice cartons. For this project I wanted to push bold packaging design with gentle illustration. Combining the two using gouache and pencil with Photoshop and Illustrator. Creating bold typography and textured illustrations.
A vibrant palette inspired by the fruits themselves, balanced with fresh blue accents to keep the design light and energetic.
A rounded, approachable typeface was chosen to reflect the brand's fun, family-friendly tone while maintaining clarity on packaging.
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